I think that typography is not just a design using a character's external shape. However, a high-quality typography design comes from the precise understanding of the culture using characters and the messages we want to deliver.
The ’Seoul Typography’ was created when I tried to find the design meaning from Korean culture and the verbal aspect of Han-geul(Korean language). So, I combined Han-geul's formative shape with the Josun Dynasty's palace to highlight the Korean Beauty.
